I came across another interesting article posted from indieWire regarding distribution. Peter Marshall also brought it to my attention. We all know that getting a good theatrical run is tough and very limited so at least we have the internet as an outlet. Panelist at SXSW, Gary Huswit did earn 60 grand in digital sales for his doc, “Helectiva”. There is hope. Filmmakers now have a means to go directly to their audiences but is this enough? Another great point raised is why strengthen someone else’s company with online sales when you can do it yourself ( for your own company) and in fact strengthen your own voice and brand.
The fact is many filmmakers don’t have an interest in distribution. However times are changing. Instead of getting ripped off by a traditional sales company or distributor for a domestic video release, there is opportunity now to manifest sales of your film on your own so you don’t have to share any profits with anyone else. Its getting easier and not as time consuming. I guess you do have to have some interest in distribution though. I can understand why a filmmaker would want to focus on the film alone and nothing more. A solution is work with someone you trust that can help you with online distribution. A friend or colleague who understands the potential and has a vested interest in knowing how much of an advantage you have with the present day marketplace in today’s world of entertainment.
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